If you’re a dedicated Goth, emo, punk or similar Alternative Scene fashion fan, you probably already know that finding the latest clothes is a real labor of love. And that’s because locating brands and stores that offer authentic Goth fashions has always been quite a challenge!
But with mainstream fashion now split into more ‘scene’ sub-groups than ever before, Goth clothing has emerged as an enduring global fashion style!
Where can you buy Goth clothing?
And lots of experienced Goths have set up their own design brands, so retailers are now stocking a far wider range, available both locally and online. This means that genuine Goth fashions are now shipping to every corner of the world!
The main guideline I’ve used to curate these best brands is to include every type of dark and serious fashion aesthetic, so in addition to Goth and emo, these brands offer plenty of different, darkwear themes, including occult, cyberpunk, fetish and more.
So this article is a shortcut to the 20 top clothing brands where you can buy the Goth clothes you love!
What do Goths wear?
The following Goth brands will kit you out with everything you need to start your own fantastic wardrobe. And that includes tractor-soled and combat boots, the popular Doc Martens, as well as long and short skirts, Hot Goth vampire dresses, legging and pants.
You’ll discover Goth brands that focus on horror, witchy, Victorian and Deathrock bands, as well as places to buy seductive black, or white, fishnet- and patterned-tights/stockings.
So let’s get started on this fascinating voyage through everything you could want to set up a genuine and affordable Goth fashion wardrobe:
1. Cyberdog UK
Recommended for: Cyber-goth, rave, emo, cyber-punk and lots more scene trends.
Cyberdog Goth clothing brand’s clothing comes in the low – medium priced clothing ranges. It was started in London’s famous Alternative Scene hub, Camden Town and is now a well-established manufacturer of a wide range of subversive garments.
And not only that, with Futurelovers its ‘over-18’s’ brand started in 2012, this store offers specialized sex-toys and fetish-wear. So go here for all types of unusual footwear in a variety of stylized designs.
Cyberdog also produces popular Y2K clothing for rave-goers, but concentrates on affordable underground clothing available from its main store in London and online.
2. Void Clothing UK
Recommended for: A treasure-trove of rare Goth clothes and a well-known retailer of top alternative brands and casual Goth, like Darkside and Poizen.
Void Clothing is a one-stop shop for the whole world of Goth fashion, and that includes rare footwear, extra-small and plus-size clothes and Goth gear for women, men and kids.
It has a bricks and mortar store in Nottingham, UK full of affordable Goth items. And you can also take advantage of Void Clothing’s fabulous online store from anywhere in the world.
It’s also a great place to buy gifts and interior décor items for your friends and yourself. You’ll love browsing through its huge range of affordable clothes and incense, rune-stones, skull-and-roses knick-knacks, Tarot cards and everything you can imagine!
3. Fox Blood US
Recommended for: Low-priced Goth fashion brands and vegan Goth clothes.
Fox Blood was founded in 2017 by an experienced red-carpet stylist, who also designed stage-costumes. And it’s a huge, contemporary Goth clothing boutique based in Los Angeles.
This store also offers the cosmetics you need to complete you Goth look and is the perfect place to buy eco-friendly items for your wardrobe and your dark home décor tastes.
In particular, Fox Blood brand is focused on modern minimalist, fine-quality, vegan and cruelty-free Goth and emo items. And this is a range that includes garments to fit every size and shape.
This store frequently joins with non-profit organizations to benefit the Goth community. So it’s an excellent, one-stop-store for the troubled mind with a soft heart.
4. Killstar UK
Recommended for: Witch-Goth, Occult-Goth and darkwear clothes.
Killstar Goth clothing brand offers great clothing in the low to medium price-point. The store sells lots of unique, original and subversive styles that its global customers love!
Killstar describes itself as the, ‘original occult luxury brand’, so it’s a great place to buy beautiful black outfits for free-thinking women and men.
And you can find fabulous studded leather, contemporary digital designs, over-sized print t-shirts plus super leggings and accessories. And there are lots of amazing dresses, worthy of the stylish Addams family girls.
With its high-quality fabrics and unorthodox designs, the Killstar label is a witchy-occult-goth favorite all around the world!
5. Demonia US
Recommended for: Goth and Goth-punk footwear, and imaginative rock-style shoes and boots.
Demonia offers several fabulous boot and shoe collections for women and men. However, once you buy a pair of authentic, leather footwear from the Demonia brand, you know they’ll last forever.
You’ll find some of the wildest and imaginative boots in this store. And if you also flirt with punk clothing, Demonia also offers a range of mid-price footwear that’s packed with personality and style.
So browse their Gothic Mary Janes, a wide selection of Creepers and platform combats. Demonia’s women’s shoes are truly impressive and different, with stylish metal heels and an assertive, yet feminine look. Demonia is very similar to New Rock in quality and style, but cheaper!
6. Long Clothing UK
Recommended for: Gothic, punk and dark street-wear.
Long Clothing offers cutting-edge, quality clothing in the low to medium price-range. And its collaborations with the best Goth fashion brands, like Mishka, Bearbrick, Owlsa and Boy London underpin the range of fabulous, contemporary designs.
Shop here for clothing themed for dark fantasy, futurist, occult and related sub-cultures. Founded in 2008, Long Clothing has built-up a cult-following around the world, making it a ‘must-have’ brand provider for Alternative Scene fans from East London to the streets of Tokyo.
The signature style for Long Clothing has been ‘in-your-face’ dark-wear intended to make you stand out from any crowd. And true to its name, this store offers some garments that are extra-long, displaying shocking designs that demand attention. Look out for clothes with unusual runic and tribal influences.
7. Tripp NYC
Recommended for: Tripp NYC’s Signature bondage trousers, hand-studded Goth boots and accessories, original wash techniques plus contemporary Goth styles and dark streetwear.
This is one of the earliest and best-respected Goth stores, which was started right back in the beginning of the 80’s. The founder is avant-garde designer Daang Goodman and Tripp has long been a staple brand for New York ‘alternative’ street clothes.
And the Tripp store is still delivering the full, ‘dark streetwear’ creativity inspired by today’s NY artists and musicians. Daang’s innovative fabric choices and highly-original fashion designs appeal to creative rock-stars, rap masters and their disaffected teenage fans.
The Tripp NYC brand also creates authentic collections for many new trends, such as e-girl, Dark Academia and other fast-growing Insta and Tik-Tok favorites!
8. Rogue + Wolf US
Recommended for: Occult, Dark Academia and Witching clothes, footwear and homeware.
If you love themes of mythology, Nature, paganism, witch-craft and the occult, Rogue + Wolf’s Moon Doll brand will suit your requirements perfectly.
They also sell fantastic Gothic jewellery you can wear as stand-out pieces to really enhance your outfit’s dark edginess. And for those who love to extend their Gothic style throughout their home, you can buy fabulous home-wear here.
And for fans of Dark Academia who are wondering where they can buy this style, look no further than this store which stocks a wide range of this current trend!
9. Black Mast US
Recommended for: Original Goth and emo clothes, centered on LGBTQ+ culture, at cheap prices.
I also recommend Black Mast for its focus on Hot Goth and especially love their highly original designs and graphics. And best of all, you can put together, or update, your Goth wardrobe without breaking your budget.
And you’ll also find lots of emo clothing from this trendy brand, plus extravagant fantasy clothing for drag queens, witches, ghosts and other dark character styles. You can even buy Goth bikinis and swimming trunks from Black Mast’s Tropigoth range!
It’s an Aladdin’s Cave for anyone interested in related subcultures, clubbing and macabre themes. Black Mast is a stalwart of the San Francisco LGBTQ+ community and sells holiday-themed sweaters and Pride festival outfits for global shipping through their Etsy shop.
10. Toxico UK
Recommended for: Goth, punk and psychobilly clothing trends.
Toxico Goth clothing brand offers low-priced clothing, accessories and themed homeware. It’s another successful store that comes from London’s Alternative Scene paradise at Camden Market.
Shop here for extreme Gothic and hillbilly garments, as well as T-shirts, dresses, work-shirts, jackets and hoodies – all with totally crazy unique designs decorating them.
With a strong British influence, Toxico is an ultra-cool brand with an excellent design team featuring twisted pop-culture, occult, tattoo-inspired decoration and skull images.
Known also for its mischievous message T-shirts, Toxico has its own amazing identity and deserves its place on any list of best Goth clothes stores.
11. Jawbreaker UK
Recommended for: Tragic Beautiful, Punk, Nu-rave and Victorian Gothic.
Based in Camden Town, the east-end of London, this brand has several, international brick-and-mortar boutiques, as well as a super webstore online.
Their Goth clothing ranges for all sexes are wide and incorporate fun and novelty along with the skulls and tartan trousers. And there are plenty of trendy emo styles from Jawbreaker, too.
Every time I visit Jawbreaker’s webstore, I’m struck by how many original designs they offer for stuff I would never have seen at other stores. So if you enjoy being a trend-setter, take a look at these collections.
And it really offers some gorgeous Tragic Beautiful and Victorian Gothic dresses!
12. Spiral Direct UK
Recommended for: Gothic horror, shirts, darkwear and metal.
Specializing in the metal tendency of Goth fashion, this store offers deeply metal collections.
Spiral Direct gothic fashion is cheaply priced and obviously has some crazy designers, as their brand offers some incredibly dark and mad clothing with impressive details.
They offer clothing for women, men and children, so you can enjoy your Goth lifestyle as a whole family. And if you like pagan themes or feminine hippie fashion, you can also find that here.
Spiral Direct began in the ‘90’s and specializes in creating clothes made only of 100% cotton and using non-toxic, skin-friendly dyes in the majority of their Goth garments.
It sells edgy designs for the Alternative Scene fashion wearers and has been successful for more than 30 years!
13. Punk Rave – China
Recommended for: Goth outfits, including Lolita and rave-punk garments.
Punk Rave is a top-rated brand in China, founded in 2006. It blends Goth with fantasy romantic and classic designs to offer absolutely outstanding Goth clothing.
The store offers all manner of Gothic clothing and a wide range of emo-inspired leather accessories. Punk Rave clothing gives the wearer a very strong Gothic/punk image to express your subversive personality perfectly.
Reviewers comment that they love to blend Punk Rave clothing items with their basic Gothic wardrobe, to lift up the look to a totally distinct and original Goth look! For example, a full-length, red cape with a fur-lined hood or a Goth leather coat.
And you can also use their free, Personal Shopper service to help you find the exact garments to suit your style!
14. Burleska UK
Recommended for: Cute Goth outfits, Tragic Beautiful, retro, Rock and Steampunk.
Burleska gothic fashion encompasses a range of funky alternative styles, including Neo-Victorian, burlesque, deep Gothic, rock, steampunk and niche bridal.
Based in Camden Market, London, Burleska used to be a wholesale business. But since 2006, it sells distinctive, alternative clothing and corsets in their local boutique and online store.
This is a top-place to buy high-quality corsetry and ‘scene’ garments at very reasonable prices. And I would say that Burleska stands out as one of the best stores from which to buy tragic beautiful clothing.
All of the designing is carried out by a team of experienced tailors in London, before being made in the Burleska factory in Nepal.
15. Banned Alternative UK
Recommended for: Goth, retro, rockabilly, grunge, pastel Goth, cyber and more.
Founded as far back as 1990 in Camden Lock market in London, Banned A. is a truly iconic brand that has enjoyed retail success for many years. They have a magic combination behind their success – genuinely original clothing at popular low prices!
In addition to Goth, they sell lots of rock’n’roll designs, pin-up charm, pure-metal and retro garments. So whatever your personal style quirks, you’ll be able to find some kick-ass alternative clothing here.
You can trust a brand-store that has progressed in the alternative scene clothing business from a market stall, to become an internationally renowned webstore. And it’s based on their initial focus on rockabilly styles from the classic rock’n’roll era of the 1950’s!
16. Queen of Darkness – Germany
Recommended for: High-quality Goth, Punk, Metal, Rockabilly and Darkwear for women & men.
The Queen of Darkness Goth clothing brand is among today’s best German Goth clothing designers. They boost their aesthetic quality by collaborating with artists like, Lord of the Lost, Persephone, Deathstars, Unzucht and Rammstein.
In addition, this excellent brand offers the latest in emo dresses, knitwear, tops, trousers and bags. And there’s a handy plus-size department on their website, too.
The women’s section offers clothing with feminine net, lace, and a definite seductive fashion image. And for men, the garments have clean lines and an understated yet bold look.
Queen of Darkness designs use high-quality fabrics in mesh and sheer-texture, but subvert the luxury feel by mixing in metallic hooks, chains, straps, safety pins and vintage skull prints.
17. Disturbia Clothing UK
Recommended for: Affordable Goth, punk, grunge and girly-gothic fashions plus home-ware, candles and pagan paraphernalia.
Disturbia is the collective name of a group of authentic Goth clothing brands operating an online store from the UK. As a group is behind this retailer, the range is incredibly wide and full of unique clothes and household items.
Go to Disturbia for totally original crockery, blankets and amazingly decorative incense burners. You’ll love the unique graphics that lean towards pagan ideas and a rejection of the ordinary.
The Disturbia ethos embraces underground trends and is aligned with alienation and existentialist thinking. You’ll find so much that’s different from the mainstream Goth stereotype here, so don’t hesitate to take a look!
18. Lip Service US
Recommended for: Skate-punk, Lolita-Goth, fetish, techno, cyber, rock, grunge, metal etc.
Lip Service gothic fashion falls into the low – medium-priced clothing category. It’s a mainly rock and punk influenced brand, with touches of light Gothic and Lolita-style clothing.
It was founded way back in 1985, by Drew Bernstein, who was a Hollywood skate-punk with a fabulous view of future-fashion. Lip Service is committed to 100% sustainable fashion and the clothing brand focuses on minimizing waste and producing its clothes as locally as is possible.
Lip Service started in his parent’s garage, where his famous dagger-leggings were designed. And his exciting use of leather, latex and PVC materials enhances what is probably the widest range of ‘scene’ clothing anywhere. So this is the place to look for clothes you can’t find anywhere else!
19. New Rock – Spain
Recommended for: Goth, Rock, Metal and Punk clothing.
New Rock gothic clothing brand offers clothing at prices that vary from affordable to higher priced items.
Known for their durability and easy-care properties, New Rock clothes are designed for women, children and men. And that includes an impressive range of Goth-style, vegan footwear.
Founded in Spain in 1980, New Rock is the leading Goth clothing fashion brand and famous for its fantastic, real leather boots and shoes and leather garments.
And you can buy anything from creepers to ‘bike boots from this highly experienced shoe manufacturer.
New Rock is the place to go for outstanding quality Goth footwear, which will last a lifetime. So take a look at this excellent Goth webstore and get the Spanish slant on Alternative Scene outfits!
20. The Pretty Cult US
Recommended for: Top Goth clothes web-store for affordable rock-styles.
Another recent addition to the Goth fashion world, The Pretty Cult was founded in 2015 by Arielle Salsa. She wanted a creative business for herself and a way to offer similar clothing to items worn by her favorite stage bands and in movies.
Obviously, Salsa’s vision struck a chord with lots of like-minded Goths and her company has continued to expand and flourish. The Pretty Cult offers individual designs, for Goths and those attracted to a ‘magic aesthetic’.
Everything is carefully designed and hand-printed by Salsa, as she prefers to keep the business personal and representative of the Goth community. And she blurs the divide between Goth fashions and rock’n’roll vibe!
21. Dr. Faust UK
Recommended for: Sexy Goth, Goth, Retro and Nu-Goth clothing ranges and accessories.
Dr. Faust Goth clothing offers garments designed to create a seductive, Hot Goth style plus other Goth trends in the low – medium price range. They are great for those who want a head-turning look that marks you out from the crowd.
Based in Glasgow, Scotland, Dr. Faust is known for offering some of the most fun and extreme Gothic designs based on trends emerging from the local Alternative Scene community.
The name, Dr. Faust, refers to a play about selling your soul to the devil in exchange for worldly wealth and success. And one of the brands is called, Submit Your Soul, which presents some of the creepiest, but most appealing, emo, Goth and rockabilly garments.
And finally . . .
It’s so great to be writing mainstream fashion articles about previously ignored trends like Goth, emo, punk and all the other dark-wear fashion tribes. After spending so long being shunned as too extreme, there’s now a general feeling that we are all entitled to dress as we wish!
There’s less conformity than ever before in the world of fashion. And maybe that’s because the small group of fashion overlords – famous designers who show on international fashion runways – have been outflanked by ordinary people showing their style on Instagram and Tik-Tok.
Street-style from real people on social media dictates fashion today. And I think it’s great that we can all express our real selves and let the fashion industry follow grass-root trends!
Make sure to bookmark this article and use it to guide your online browsing and buying, without wasting time searching!
Your Comments
We love to hear your comments and opinions on the trends we write about. So can you spare a minute or two to answer these questions?
1. Do you think these 20 Best Goth Clothes Brands & Stores are useful?
2. Do you shop at any of these Goth stores? What’s your personal opinion?
3. What’s the cheapest, but good quality, Goth garment you’ve bought and where did you buy it?
4. Have I missed out any of your favorite Goth websites?
5. How can the Goth clothing industry improve, in your opinion?
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