27 Best Korean Fashion Brands, Stores & Trends

Korean fashion clothing is incredibly popular these days, so if you’re interested in the latest trends, brands and stores that sell Korean fashion, this is the place to be!

Latest Korean fashion trends

South Korea has really made its mark on global culture during the last 5 years and the fashion worn by Kpop celebs has created a huge demand for Korean fashion around the world.

It’s unusual for Asian music to have such a big influence in the US and other English speaking countries, but with Lady Gaga, Halsey and Selena Gomes working in collaboration with Kpop stars, you know this trend is huge!

The term used to describe our new-found appreciation of East Asian culture is Hallyu, or the Korean Wave. And along with Korean beauty products and pop music, their fashion designs are selling like crazy around the world.

So if you want to be up-to-date with the latest trends, direct from Seoul, read on and discover the best 27 Korean Clothing Brands and where to buy them!

Best 27 Korean Clothing Brands

1. 13 MONTH – Korean Fashion Design

Shop at W Concept

The appealing idea behind the quirky name is that the founders wanted to launch a brand that offered completely new and unusual fashion clothes, like an unexpected 13^th month after December!

So they take their starting place as where other fashion designers end, and are growing it into a new and exciting clothes collections.

So if you fancy wearing imaginative new outfits, this is a great brand to visit!

2. DABAGIRL – Korean Casual & Formal Women’swear

Shop at Yesstyle

Although it’s a Korean based brand, Dabagirl has an English-language online website and delivers all over the world.

The Dabagirl collections include fashion clothing and a full range of accessories, including bags, jewelry, scarves and belts.

So shopping at Dabagirl makes it easy to put together a polished outfit from one place. This brand is one of the more expensive Korean labels, but the quality is first-rate.

3. EENK – Korean Vintage-Style Clothing

Shop at W Concept

This label is run by designer Hymee Lee, who loves vintage fashion and includes lots of vintage influences in her clothing brand.

Each collection is influenced by classic couture and eco-friendly sustainability.

But the fashions all have a modern, unique twist, so her clothes appeal greatly to young people looking for well-made, timeless outfits.

EENK offers many different styles, so they suit fans of many different clothing trends. Lee is a top Korean designer now and expected to take the west by storm this year!

4. LIE COLLECTION – Modern Korean Fashion

Shop at W Concept

The LIE Collection fashion house was founded by Chung Chung Lee and Nana Lee, whose parents were the founders of the famous Korean fashion brand, Lie Sangbong.

Brother and sister began working together in 2011, when they launched their first LIE range.

This label is aimed at trend-setting fashions for modern women, from e-girl clothing, through NY2K and on to snazzy, cyberpunk sci-fi items.

LIE has two brick-and-mortar stores in South Korea, plus a chain of pop-ups throughout Asia, and a flagship store in New York!

5. HYEIN SEO – Korean High-end Streetwear

Shop at Farfetch – women’s and men’s wear

Hyein Seo features Fairy-Grunge clothes with a sexy vibe and is a high-end Korean streetwear brand. This brand is one of Rihanna’s favorites and she shows her appreciation by posting Hyein Seo outfits on her own Instagram account.

This brand breaks all the stereotypical Korean ideals of strict conservatism and needing external validation to create self-esteem. Instead, these are clothes for liberated women who are free and independent!

6. SJYP – Korean Designer Denim

Shop at Ssense, Net-a-Porter, Masarishop, Nordstrom & Farfetch

This recently launched label won the Style Icon Awards – Asia competition in 2016, with is fantastic denim-DNA details and statement destroyed features.

SJYP was started by two Korean designers, Yoni P and Steve J in 2015, and is a massively popular, new Korean brand that’s doing well around the whole world.

This brand catches the eye with appealing, crinkle trousers and jackets. And their unique cut-offs in amazing shades of blue denim fabric.

7. GOEN JONG – Korean Luxury Couture

Shop at Farfetch, Moda Operandi, ShopBop, Yoox, Net-a-Porter, Barneys, Selfridges, Liberty, Opening Ceremony, Harvey Nichols, Hong Kong & Bergdorf Goodman

Goen J. studied fashion design in Paris, before starting her world-renowned brand in 2012. And this label’s garments are infused with romanticism, while retaining an architectural shape.

With this clever equilibrium between delicate and structured design features, you get a fantastic visual style.

And it was no surprise when Goen J. won the coveted SFDF Award in 2017. This brand is sold in many high-fashion online and offline stores around the world.

8. TIBAEG – Korean Nature-inspired Designer Clothes

Shop at W Concept

Tibaeg was founded by Chou Eun-ae, a young South Korean designer, whose fashion style is reminiscent of the top Boho clothing labels.

Tibaeg’s clothing collections show daring colors and fabulous graphic prints, which wear color in the same flowing way a tea-bag infuses water with its rich flavor.

Each different piece is delicate and inspired by Nature, with gorgeous detailing that expresses lots of joy and tender emotion, according to Eun-ae!

9. ROCKET-X-LUNCH – Korean Designer Day-Wear

Shop at W Concept

Rocket-x-Lunch designs will confer your look with polished chic, especially as it does not have their logo showing on the garments.

This brand stands out purely because of its excellent styles and doesn’t need to compete in the designer-name game!

Rocket-x-Lunch offers a huge range of trendy clothing from leather jackets to Tee-shirts, which have witty, eccentric details that are contemporary and appealing.

10. REIKE NEN – Korean Designer Shoes & Bags

Shop at W Concept & Farfetch

Reike Nen is a high-class Korean footwear and handbag brand, directed by respected designer Rei Yoon Hong Mi. This brand sells styles which are unique and simple, with a clever mix of contemporary and classic style.

So although you may pay more for these creations, each piece is a great investment that will last many years and complement your entire wardrobe.

If you fancy adding some dainty sophistication to your current fashion clothes, a bag or some shoes from Reike Nen will do the job perfectly!

11. THE BALD TIGER – Korean-American Streetwear

Shop at The Bald Tiger online store

With some ideas and styles in harmony with Kore Limited’s collections, The Bald Tiger offers an exciting blend of American and Korean streetwear in each garment.

This can mean anything from mixes of Korean tigers, American flags and eagles, or yin-yang symbols, creating eye-catching, unique designs!

The brand’s clothing is extremely affordable and brings a fresh twist to Korean fashion, especially for Korean-Americans and worldwide US-Korean streetwear fashion fans.

12. MÜNN – Korean Androgynous Clothing

Shop at Munnseoul

For fabulous cuts and contemporary, androgynous streetwear, take a look at Münn’s latest collections from South Korean designer, Han Hyun-min!

This imaginative brand was founded in 2013 and boasts some famous items like wool and selvage suits, de-constructed formal clothing and even a cape woven from men’s neck-ties.

Every outfit showcases a huge range of fabric, texture and perfect accessories, to produce a highly groomed ensemble look. Go here for unusual, unique and retro-futuristic creations you’ve never seen anywhere else!

13. NOHANT – Korean Preppy & Streetwear

Shop at W Concept & Nohant online

An exciting mix of preppy garments and contemporary streetwear, makes Nohant a brand you must check-out.

And don’t miss Nohant’s signature sweatshirts in the Lonely/Lovely Collection, as well as their witty, Université de Nohant hoodies.

The Nohant label is also well-loved for its relaxed vibe, striped, rugby-shirts, checked duster-coats to wear over slouchy-fit denims and oversized varsity jackets!

14. ROKH – Korean Classic Staples

Shop at Farfetch

Rok Hwang is a Korean fashion designer based in London, UK.

Rokh won the LVHM Special Prize in 2018 and went on to grace the runways of Paris Fashion Week in 2019.  And Rokh’s range offers classic fashion staples re-imagined in witty, innovative versions.

The founder of Rokh, worked under Phoebe Philo at Céline before starting this label, and finished off his design training at Chloe and Louis Vuitton.

Many fashion insiders believe that the Rokh collections are filling the need for ‘old Céline’ styles, following Phoebe Philo’s departure.

15. WNDERKAMMER – Korean Sustainable Designer Clothing

Shop at W Concept

Founded by Hye Young Shin in 2010, Wnderkammer creates wardrobe basics with the emphasis on style and sustainable fashion.

Any garments you buy from this high-quality independent Korean label are made from natural, organic fabrics that are eco-friendly.

And the designs are imaginative, subtle and charming, with clean lines, minimalist shapes and fabulous contemporary chic!

16. CHARM’S – Korean Streetwear

Shop at Buyma

Charm’s look is daring and grungy, with fun, eye-catching shapes and unique take of urban streetwear. This is the brand to use if you want to dress like your favorite, top Kpop celebs.

In addition, you’ll find plenty of sportswear collections and curated clothing sets, produced in collab with gorgeous Key, from Shinee boy-band and Irene Kim!

17. JUSTONE – Korean Affordable Fashion Basics

Shop on Yesstyle

Affordable and elegant garments are the outstanding styles from the Korean Justone label. And for those with a heftier clothing budget, you can choose from this brand’s more expensive collections.

The varied prices cater for everyone who loves chic, smart clothing and the higher prices of the premium collection are justified by the excellent quality!

18. CHANCECHANCE – Korean Streetwear

Shop at Buyma

Visit ChanceChance for a clever mix of punk, streetwear and dandy Korean fashion styles from Kim Chan.

Kim launched this brand in 2013 and although it’s a top label in Asia, it hasn’t yet penetrated the UK, US, Australia and New Zealand markets. But it’s a huge favorite of the lads in Korean boy-band BTS.

So expect to find multi-textured, vivid, tech-fabrics in this label’s collections. Even so, all of the contemporary fashion garments in Kim’s ranges can be integrated easily with your everyday outfits!

19. WE11-DONE – Korean Androgynous Clothing

Shop at Farfetch

We11-Done is the product of Dami Kwon and Jessica Jung, who first entered the fashion market in 2014, with Rare Market. This concept store seeks out Korean brands and cult special clothing from abroad to offer its super-cool customers.

After success with Rare Market, this talented duo decided to launch We11-Done, an androgynous brand with a slightly 2000’s inspiration, updated for contemporary wear.

We11-Done is full of inventive shapes and quiet sophistication for the coolest individuals to enjoy!

20. STYLENANDA – Korean Premium Women’s Clothing

Shop online website

Although Stylenanda is a high-fashion, Korean clothing brand, you can easily buy from their English-language website and get global delivery.

Stylenanda offers a huge range of varied garments, with prices starting low and affordable. And there’s also a premium range, for super, trendy high-end items.

21. FLEAMADONNA – Korean Maximalist Clothing

Shop at Farfetch, W Concept, Handi & Buyma

FleaMadonna is a fabulous, contemporary brand that brings innovative, Korean fashion-inspired clothing straight to you from the fashion show runways.

This brand offers lots of unique items that you can add to your wardrobe as a durable, investment piece to add Korean fashion style to your current wardrobe.

FleaMadonna is aimed at girls who love trying something new and want to experience new designs, colors and textures!

22. BEYOND CLOSET – Korean Versatile Clothing

Shop at W Concept

If you’re attracted to the latest Light Academia look, as well as Korean styles, this is a great place to browse.

The creator, Tae Yong, offers designs inspired by ‘varsity and high-school preppy garments, with some funky streetwear in the mix, too!

The idea behind the name, Beyond Closet, is to offer life-style pieces, which emphasize comfortable and easy-to-style garments with a touch of class.

23. ILSE – Korean Streetwear

Shop on Bodega

Ilse is a marvelous mélange of streetwear and the unique characteristics of modern, South Korean culture. And the result is an attractive, casual look that brings together classic cuts and practical styles.

In addition, this brand has plenty of clothing to fit petite sizes in everything from cute dresses, sweats, tees, accessories and separates. They also offer genderless clothing collections, which offer androgynous outfits for everyone to enjoy.

Ilse is a designer brand using local fabrics and eco-friendly manufacturing methods to support Korean culture and fashion sustainability.

24. CHUU – Korean Aesthetic Clothing

Shop online at Chuu store

Chuu is a famous Korean women’s fashion label, respected for its varied aesthetic clothing collections and for best-quality, super-skinny jeans.

Some wearers claim Chuu skinny jeans knock 5 kilos off your silhouette, and call them, minus 5-Kilo jeans!

The store offers a huge range of clothing and accessories for women, including limited edition items produced in collaboration with famous Asian celebs.

25. KYE – Korean Designer Casual Wear

Shop at W Concept

This brand is favored by US celebs like Kylie Jenner and Rihanna, so although it isn’t universally well-known, you know it has quality and great contemporary designs on offer.

KYE is known for its polished style in comfortable clothing and has done really well at previous New York Fashion Week shows.

This label is best-known in the US at present, but if you’re located in Australia, UK or New Zealand you should take a look at their fabulous Korean-casual, fashion collections!

26. KORE LIMITED – Korean Streetwear

Shop online at Kore Limited store

Kore Limited is incredibly popular with Korean celebs, making it one of the most popular Korean Fashion brands for women, children and men.

This trendy brand only produces streetwear, but even if you’re not totally into that, it’s still worth a visit to see their unique designs and iconic garments.

This label offers 4 seasonal collections, with innovative designs and limited editions. It’s a premium Korean brand selling highest-quality clothes!

27. ANDERSSON BELL – Gender-free Japandi Style

Shop at Farfetch, Ssense & top international clothing stores

Japandi style is a clean, calm and balanced blend of Japanese fashion and Scandinavian designs. And this brand offers an appealing, streetwear inspired, urban collections from its base in Seoul.

Andersson Bell offers genderless, androgynous clothes with both classic and eccentric silhouettes, and simple, Scandi minimalism. So it’s a fabulous new style that’s in great demand all over the globe.

Top 10 Korean Street Fashion Trends

Korean fashion trends are greatly influenced by the outfits worn on the streets of the capital city, Seoul. So if you want to get the authentic Korean fashion looks for this year – read on and see what’s cutting edge right now!

1. Korean Pink & Green Neon Clothing

Koreans love streetwear with a strong dose of edge, so Y2K fashion mixed with retro-futurism is a popular look.

And that means vivid sci-fi and anime colors on classic clothing cuts, giving a daring take on millennium style!

2. Korean Chunky Sneakers with Pants

Asian fashion loves cute and ‘awkward’ looks more than an overtly sexy style. And in the street this is shown by the overwhelming popularity of sock sneakers, and especially chunky shoes.

So Koreans buy chunky sneakers from well-known, western sneakers’ online stores. The best look for chunky trainers in Seoul is with flared jeans and loose-fit or baggy trousers. But don’t wear chunky sneakers with a tennis skirt.

3. All-White Korean Fashion Outfits

Koreans, and Japanese fashion fans, are very keen on minimalist outfits, in one neutral color. And it seems to alternate between all-white and all-black, with Korean celebs leading the trend for a sophisticated style.

This year is an all-white, minimalist outfit year, but with a strong 90’s vibe dictating the styles!

4. Korean Oversized Off-the-shoulder Tops

Korean fashion has traditionally been more modest about exposing skin, than western fashion trends.

But they are catching up fast and Korean women love wearing oversized tops this year, but with a daring modern twist, based on Kpop’s daring fashions.

So loose, off-the-shoulder tops and styles that show the chest or midriff are now seen along the streets of Seoul, if not in the provincial cities.

5. Korean Blazer Styles

The line between business wear and casual clothing used to be strong in Korean fashion, but now blazers have become trendy for wearing with day-to-day loungewear.

To copy the Korean look, always wear an oversized blazer, which reduces the formal nature of the jacket and creates a relaxed, shapeless silhouette.

And many Koreans wear blazers over their daily streetwear to make a neat and groomed vibe for every-day activities.

6. Korean Schoolgirl Pleated Tennis-Skirts

Tennis skirts are a well-established fashion favorite in Korean fashion, and young women wear them as a spring and summer staple.

The shape and style of tennis skirts really flatters petite figures and looks great with an oversized jumper or a university-style knitted vest-top over a fitted blouse.

7. Korean Cargo Pants & Oversized Joggers

Korean fashion is massively influenced by Kpop, hip-hop popular music. And now that genderless Kpop celebs are becoming famous, the general popularity of androgynous clothing is increasing swiftly.

In particular, cargo pants and joggers are worn to create a versatile, casual or loungewear style. Wear yours with a cropped-top, chunky sneakers and a baseball cap for a cool, casual outfit.

8. Korean Street-Style Face Masks

Face-masks for general outdoors hygiene have been worn in Asia for many years, so they are an integral part of any streetwear fashions in Korea.

Korean street face-masks are high-fashion and match well with trendy streetwear ensembles.

9. Korean Flared Jeans

Koreans love the look of huge, chunky trainers and flared, loose-fit, or wide-leg jeans. This look should be pulled together by adding a large belt and an oversized top to get the whole Korean vibe.

10. Puffed Sleeves

Puffed sleeves are always moving in and out of fashion. And they’ve always been popular in Korea, as a feminine garment that draws attention to your upper half.

So embrace the current trend for puffed sleeves of all types, whether short sleeved, balloon style or long, mutton-chops down to the wrist.

For the coolest look, wear oversized blouses with sleeves that come down over your hands.

Your Comments

Now you’ve got a better idea of what Korean Fashion is and where to buy it in a range of prices, we’d love to hear your thoughts and opinions on this trendy topic!

1. Have you bought any of these Korean clothing brands?

2. Which are your favorite brands and why?

3. Who’s your favorite Korean fashion celeb or influencer and why?

Thank you! Your expertise and personal experiences are so valuable when shared with the HerStyleCode community!